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 Social Network Analysis (SNA): Insights into community detection and influence mapping

Social Network Analysis (SNA): Overview

Social Network Analysis (SNA) is a powerful tool used to study relationships and interactions within a network, such as social media platforms, professional organizations, or communities. It maps and analyzes how individuals (nodes) are connected (via edges) to uncover hidden patterns and relationships.

Key Concepts:

  1. Community Detection

    • Identifies groups or clusters within the network where nodes are more densely connected to each other than to the rest of the network.
    • Helps understand social groups, shared interests, or collaborative teams.

  2. Influence Mapping

    • Highlights key individuals or entities (influencers) that have significant impact on spreading information or resources across the network.
    • These are often central nodes with many connections or strategic positions bridging different clusters.

Applications:

  • Social Media: Identifying influencers and analyzing viral content.
  • Marketing: Targeting key individuals to maximize campaign reach.
  • Healthcare: Understanding disease transmission in contact networks.
  • Organizations: Improving collaboration by identifying central figures.
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